The first intellectual assets that leap to mind in the food industry are trade marks and brand protection. And that’s a big part of what we do. Our brand management advice helps you protect your brand’s distinctive qualities through trade mark filing strategies and through infringement watches and monitoring of competitor activity.
But there’s so much more you can do with a good IP strategy.
We advise you on competitor monitoring, technical landscape and market opportunities as well as more complex protection strategies for the unique way you do things. Things such as product formulation, machinery and processes, food labelling laws, functional and distinctive packaging and food processing methods. We can help with trade secret agreements and employee contracts to ensure that your intellectual assets stay out of competitors’ hands.
Just as importantly, in a fast moving consumer environment, we help you ascertain whether you have freedom to operate with each new brand, trade mark, packaging or labelling your marketing department comes up with.
And, with attorneys and senior staff having hands-on experience in the food industry, we know the issues you’re facing. Watermark and you in the food industry? A recipe for profit and growth.