Fresh thinking led Christopher Columbus to challenge established ideas and practices and push forward into new frontiers. He was not, as it is often thought, the first person to realise that the world was round, but he used the knowledge to advantage, establishing new spice trade routes with reduced risk and cost. How will you use new information and innovation to add value to your business?
…. A research institute going through the process of amalgamation needed to identify its combined intellectual assets and the scope of its resource needs. Watermark provided them with a comprehensive report and strategic recommendations giving them a blueprint for moving forward. The institute is now aware of what resources it needs to develop and grow, what it owns and what its vulnerabilities are.