Fresh thinking means not sitting back and letting the “inevitable” happen. Robert the Bruce was forced off his throne by the English King Edward I and made an outlaw in his own country. Legend has it that a spider repeatedly climbing and falling from its web inspired the Scot to reclaim his throne when its persistence and innovative approach eventually paid off. How will you find new ways to overcome obstacles?
…. A Dutch brewer had been making and selling their beer for decades before deciding to register its trade mark in Australia. A German organisation opposed their mark and it looked like they would have to stop trading under their major trade mark in Australia, making it practically impossible to sell their products in Australia and endangering their opportunities for trade in other countries. We helped them to not only successfully protect their rights to their name in the courts but have worked with them to strengthen their trade mark and brand protection worldwide.