Registered designs.

Keeping your look unique

The basic difference between a registered design and a patent is that the registered design protects the look of an object whereas a patent protects the way it works.

Design registration protects the shape, configuration, pattern or ornamentation of an object. Think of a teacup. You could protect both its unique shape and the pattern printed on its surface.

It is sometimes advisable to use both patent and design registration in order to protect your sole rights to market a product. Think of a kitchen mixer. You can use design registration to protect its shape and design and a patent to protect its functionality. Both aspects contribute to the commercial success of a product and both must be registered in order to prevent others from copying them.

Design registration has a place across most areas of industry, such as fashion, fabric design, furniture, homewares, packaging design, machinery design, and the list goes on… Basically, if it has a unique visual appearance and you wish to protect that appearance for commercial reasons, you should consider a registered design.

Watermark has a dedicated team to help you through the designs process. We are experienced in design registration in Australia and New Zealand and can help you to achieve protection anywhere in the world with the assistance of our international network of associates.

For more information on the registration of designs in Australia, please click here.

Click on the names below to guide you to the right watermark staff member in the designs area.

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