Fresh thinking led the Incan empire to build storage huts every ten miles, allowing their empire to span the entire west coast of South America. Why ten miles? Well it is the longest distance someone could run with a pack on their back effectively. How will understanding and adapting to your environment help your business?
….We helped a manufacturer of dairy products launch a new product in China. They needed Fresh Thinking to build a branding strategy suited to a new market. We reviewed their marketing strategy and delivered advice on trade mark and brand protection exactly suited to the requirements their proposed trading region. They can now be sure that their packaging is not only compliant with local requirements but is fully protected from local counterfeiters.