Ask Richard Baddeley about the similarities between Intellectual Asset Management and abstract art.
“Getting your intellectual assets in order is a bit like creating a piece of art. What should you keep and what should you cull? What can be licensed, what is core to your business and where does the future direction of your R&D lie? It can be hard work but I love the breakthrough when a client sees the value that strategically managed intellectual assets can deliver.”
I AM: constantly exploring how to use IP as a business tool.
Title: Principal, Patent and Trade Marks Attorney
Qualifications: Bachelor of Engineering (Chemical) (Honours), Bachelor of Laws
My background is in chemical engineering and I provide extensive intellectual property advice and support in that field and particularly the field of mineral and hydrocarbon resources. My main areas of expertise are in mineral and hydrocarbon processing both upstream and downstream and in automotive technology.
Other areas of interest include environmental engineering, water treatment processes, waste processing, renewable energy, brand strategy and IP dispute resolution through negotiation and legal process.
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