Watermark
Whether your product development strategy is innovation or imitation, Watermark’s watching services provide the foundation for monitoring intellectual property from specific companies or in your area of technology or business. We can monitor individual patents, international patent families, competitor portfolios or broad technology categories.
Through the development phase and through your product’s life cycle, regular surveillance on the activity of competitors, particularly in relation to the patents they file, will help you to focus on product differentiation and will assist your R&D group to pursue independent development, in order to maintain product differentiation.
Surveillance on patent and design activity relating to specific product categories can also reveal emerging technologies, including those from industry newcomers.